Best Practices for Monitoring Your Brand Online

You’ve crafted and sent out a great press release. What else can you do for your business in terms of publicity online? A good place to start is to check your brand online and monitor your brand reputation. Here are some tips:

Earned Media

You and your company may already be receiving press from bloggers, journalists and influencers. They may be posting articles and news about you. A simple way to monitor online comments about you, your brand and your company is to set up a Google alert. You may want to do that for your competitor too so you can learn, helping you in determining keywords that people are searching for in your industry.

Social Media

Your customers, prospects and influencers all use social media to discuss what they are interested in, what they want and their experiences.  They also may talk about you or your brand. Monitoring mentions of your name and company are important for your brand. If a customer has a complaint, you can respond directly and quickly. By being active on social media you also show customers your customer service and interest in modern topics. You can also learn a lot about your audience and refine your content strategy using data and analytics.

It is important to keep an eye also how people describe your company and brand. Do they seem excited or are they bored or worse, complaining? Do they value the content you share? Do you get requests and positive feedback? All of these engagements are learning opportunities for you to improve your communications, brand image and engagement with customers.